In celebration of the launch of LeapBand, LeapFrog has declared September 6 th Fit Made Fun Day, a day in which families are encouraged to get up and active while having fun together. LeapBand has an aspirational fit-band style designed with children in mind, and high-tech features including a built-in accelerometer, a high-resolution color screen, a rechargeable battery and water-resistant design, making it the ultimate activity wearable for kids. As the child earns points through active play, they can unlock additional levels of play and virtual rewards for their on-screen pet. Inspired by the Partnership for a Healthier America and First Lady Michelle Obama's Let's Move! initiative, the LeapBand activity tracker gets kids moving and having fun with 50 different challenges, tracking a child's physical moves so the more active a child is, the more points they earn with their virtual pet. Mia knows the benefits a child gets from a healthy, active lifestyle, and that there are lots of parents just like her, looking for fun ways to get their kids up and moving." "LeapBand uniquely combines fun and engaging physical activities with personalized virtual pet play to help children get more active and learn about making healthy choices. "We are so thrilled to work with an international sports icon and positive role model like Mia Hamm, and we are excited to have her help us further the goal of getting children up and moving every day through active play," said Greg Ahearn, chief marketing officer at LeapFrog.
Mia and her husband, former MLB All-Star shortstop Nomar Garciaparra, are parents of three, twin girls (7) and son (2). In 2007, she was inducted into the Soccer Hall of Fame. My children love the cool virtual pets they can play with and unlock through all of the great activity challenges the LeapBand has, but as a mom, I appreciate that the LeapBand provides my children hours of active play while giving them tips on healthy habits to help them build a strong foundation."Īs a two-time women's FIFA player of the year, five-time US Soccer Player of the Year, two-time Olympic Gold medal winner and two-time World Cup Champion, Mia has been honored more than any soccer player in history. "When I was introduced to LeapBand, it was a perfect combination of health, wellness and physical activity all done in a very kid friendly, engaging way that makes getting up and active more fun than ever.
"As a former professional athlete, my life has been focused on a very active lifestyle, but now just like any other parent, I face the same challenge of finding fun ways to get my kids get up and active on a daily basis," said Mia Hamm, international soccer star and mom of three young children. In her role as official spokesperson for LeapBand, Hamm will help bring awareness to the benefits of getting children up and active every day. women's soccer player of all-time, Mia Hamm, is LeapFrog's official spokesperson for LeapBand™, the new wearable activity tracker designed just for children that encourages active play and healthy habits while nurturing their very own personalized virtual pet.
(NYSE: LF), the leader in educational entertainment, today announced that the most popular U.S. 20, 2014 /PRNewswire/ - LeapFrog Enterprises, Inc.